Australian rapper Iggy Azalea has announced the relaunch of her communications company, Unreal Mobile. This resulted in a 30% increase in the value of her “MOTHER of Iggy Azalea” meme coin.
The move comes at a time when the cryptocurrency market is facing heavy criticism of celebrity-launched meme coins. Which often lacks real support and is criticized for its superficial nature.
How does Iggy Azealia seek to give real use to her digital currency?
She announced Azalea announced that Unreal Mobile will accept the MEG Azalea meme and Solana token for the purchase of phones and monthly calling plans. This update is supported In partnership With Sphere Labs, a payment infrastructure provider that will help integrate cryptocurrency payments.
Unreal Mobile offers service plans ranging from $20 to $80 per month, depending on data usage and network options. Following Azalea's announcement on X (formerly Twitter), MOTHER's value increased by over 30%.
Despite its increase in value, the Azealia project faces a lot of skepticism from the cryptocurrency community and a lot of criticism from industry leaders. Some have ridiculed its efforts, comparing Unreal Mobile to the established Solana Saga Mobile.
She explained Azealia: “Unreal Mobile is a communications service provider. Of course, we offer a selection of phones for purchase if necessary, but this is secondary in nature. We love what Anatoly is developing and ultimately aim to include it in our available phone options. »
Celebrity-launched meme coins have also been widely criticized, particularly by Ethereum co-founder Vitalik Buterin, who expressed concerns about their lack of real support and superficiality.
Azealia was keen to distance herself from the controversy surrounding the association of certain celebrities with suspicious digital projects, and firmly denied any relationship with Sahil Arora, accused of misleading investors.
Azealia also pledged to burn part of her foreign currency holdings in the event of a “rug pull” by celebrities entering the world of digital currencies.
Despite the promises, the project has faced challenges, including reports from data analytics firm Bubblemaps, which indicated significant internal activity during MOTHER's launch, with insiders taking 20% of the supply before the launch. ad, then selling coins worth $2 million. .
These developments are closely monitored by investigators, highlighting the complexity of celebrity-led digital initiatives.
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