Bitcoin Surpasses $60,000 With Promo Video Released For CoinEx's 2024 Bitcoin Halving

An advertising billboard sows mystery in Istanbul: “Less is more”.

ZI hurried up Mysterious billboards FLast week, when Bitcoin crossed the historic price threshold of $60,000 for the first time since December 2021. As Bitcoin continued to rise, curious citizens of Istanbul and Manila were greeted by an unusual sight on February 26: A large and mysterious billboard appeared with OKX. logo. The plate was accompanied by the phrase “Below half, less is more.” The mysterious announcement sparked public interest and sparked speculation about the secret behind it. The secret behind it all is Bitcoin halved...the decrease that leads to a significant increase!

What is Bitcoin Halving?

Halving Happens Bitcoin Approximately every four years, it points to a built-in mechanism that reduces Bitcoin's block reward by 50% – the amount Bitcoin miners receive for processing blockchain transactions.

The next halving, expected in 2024, will reduce the block reward from 6.25 BTC to 3.125 BTC. This expected tightening reduces the inflation rate in the number of currencies issued over time and also protects the currency from the devaluation that occurs with fiat currencies, making Bitcoin an increasingly scarce digital asset, because “Digital gold".

With the increase of Bitcoin shortageHalvings are considered bullish events that push its price higher in the long term. The previous two halvings were preceded by the largest historical rise in Bitcoin prices, which is why this achievement is so important for the cryptocurrency sector.

CoinEx exchange is behind the mysterious ads!

Given the importance of the Bitcoin halving in the cryptocurrency space, vague outside announcements hinted at someone's big marketing play around the expected 2024 event.

Shortly after the billboards were put up, it was revealed CoinEx, a global cryptocurrency exchange, is taking ownership of advertising on its social media channels. Additionally, the unconventional outdoor ad and subsequent video sparked controversy: is this just a catchy marketing ploy by CoinEx, or a true homage to the massive halving event? Bitcoin?

Known for its “professional” branding philosophy, CoinEx likely aims to educate cryptocurrency newcomers about the Bitcoin halving and position itself as an intuitive and easy-to-use cryptocurrency trading platform. with a mission to empower people through cryptocurrencies. a professional, powerful and transparent trading experience with over 880 cryptocurrencies available for trading, specially designed for seasoned and novice users.

As the countdown continues toward the halving in 2024, CoinEx has taken notice and piqued the public's curiosity with some unconventional announcements. Many in the cryptocurrency industry are watching closely to better understand the motivations behind this. We will continue to follow this story and provide updates as CoinEx releases more details about the Bitcoin Halving 2024 campaign. Interested readers can also follow the full Bitcoin Halving 2024 video via Official Twitter account For CoinEx andYoutube channel March 2.

About CoinEx exchange

Founded in 2017, CoinEx is a global cryptocurrency exchange committed to making trading easier. The platform also provides a range of services, including spot trading, margin trading, futures, swaps, automated market maker (AMM) and financial management, to over 5 million users in more than 200 countries and regions. Since its establishment, CoinEx has firmly adhered to the principle of “user first”. With the sincere intention of fostering a fair, respectful and safe cryptocurrency trading environment, CoinEx makes it easy for people with different experience levels to enter the world of cryptocurrencies by offering user-friendly products.